Creative News Generation / Media Relations

Our role

Our integrated content marketing campaign for TUI’s specialist last minute holiday division spanned strategy, creative ideas, content, distribution PR, Blog writing, Link building, Facebook, Twitter, Pinterest, and Offline Events. We grew the Facebook page from 450 to 20,000 in 10 months with minimal spend, generated and average of 80 brand mentions per month and saw the monthly traffic to the site double during our project with them.

The Results

Highlights included: Weekly lates programme generating on average five pieces of coverage per week, travel PR and press trip management to get the brand featured in top media titles with full page and double page spreads, news generation to give the brand a much needed general awareness boost, daily Facebook and Twitter management and creative social campaigns to drive likes such as a Movember competition and “watch the brand video and win”, blogger outreach, voucher code seeding and creative brand video and supporting promotion.