• WE ARE THE PR BOUTIQUE
  • WE HELP BRANDS AND BUSINESSES STAND OUT FROM THE CROWD
  • WE CREATE CONTENT THAT GETS REPORTED ON, TALKED ABOUT, SHARED AND LIKED

PR • CONTENT MARKETING • B2B • BLOGS • SOCIAL MEDIA • CREATIVE CAMPAIGNS

WHAT WE DO

WHAT WE DO

 

Whether you’re looking for a fully integrated content marketing and communications programme, to increase awareness and change perceptions, or just want to amplify a single campaign, The PR Boutique tailors activity around each and every client’s needs (and budgets).

 

Creative, relevant and on-brand Ideas
Our ethos is to generate creative content that is right for each channel and right for your brand/business, delivered in a time-considered way. We lead with PR, generating strong media coverage for your brand or business then make this content (and your budget) work harder by tailoring it to all free consumer channels and brand channels. This delivers a consistent message across all touchpoints, maximising your reach.

 

Content marketing
We can deliver a fully co-ordinated on-brand communications programme that will increase visibility of brands, businesses and products across all free channels, and support SEO and other marketing activities. Content marketing programmes can include blog writing, management and optimisation, blogger outreach, media releases and relations, Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, YouTube, and Stumbleupon.

 

Social media management and consultation
We grow businesses through social media and online conversations. We talk about you where people are talking and sharing and we are listening. We build and guard brand dialogue and can prove that presence in social channels sells products and services. Built on a strong strategy and detailed multi-platform action plan, delivering actual conversations to grow your business in social channels is what we do exceptionally well. We can also provide consultancy on all aspects of the social media landscape. Experienced in DM and advertising, we also run Facebook advertising campaigns for clients driving page likes from the right target market.

Services

Public relations

Within the PR function we offer strategy and consultancy, news generation (press releases), product press releases, press office function (reactive to journalist enquiries), media competitions, one to one media briefings and bespoke media targeting. Business and personality profiling, and issues / reputation management, is all part of our PR offer. Our media contacts are what helps set us apart – having worked with journalists for 20 years we know how important it is to constantly review that we’re reaching the right people and what journalists do and don’t want from PR’s.

Brand promotions & competitions

A great way of driving engagement is with competitions and promotions which can span Facebook, Twitter and a brand blog – driving traffic to your website.

Events, media launches and photocalls

With most of our team having notched up more than two decades in marketing, we’ve organized all sorts of events – from parties through to celebrity photoshoots. We work with trusted partners to pull together a team that will deliver exceptional results.

Creative Design & Photography (Infographics, branding)

We have partnerships with designers, CGIs and photographers who help us create visually-led content as and when required.

Social Media – Facebook, Twitter, Pinterest, Google+, Instagram, YouTube

When we manage our client’s social channels we’re ‘always on’. We make it our business to know social best practice, we plan and create engaging content (not constant sales messages which turn audiences off!), we run social advertising to boost our audiences, we implement campaigns that will naturally increase followers and we react with these channels – to questions, comments and positive feedback. We also track and learn, then take these learnings into the next month and the month after that.

Surveys & Market research

While our objective is often to generate news angles and gain more insight into your audiences, we can manage surveys and market research projects to inform your business.

Blog management & blogger outreach

A well written blog, with varied content on it that’s of interest to your target customer and optimized in line with your SEO goals can help to convey your brand and business beyond your website and bring consumers into your brand space. A blog and blogger outreach also needs a strategy and needs to be tracked to show its delivering results for you – it’s all part of The PR Boutique service.

The Team

The PR Boutique is a small team of straight-talking, creative and passionate PRs and marketers who've worked for some of the biggest PR / marketing agencies and brands in the UK. We're told we are fun to work with and our passion for what we do clearly comes across.

 

Kirsty Hunt / Managing Director
As a consumer brand-building specialist, Kirsty has devised award winning campaigns for household names across a variety of sectors, from drinks, home interest, to fashion and travel…and continues to do so. She also has extensive trade and business to business PR expertise from digital marketing to retail design and she works alongside some of the North West’s most respected digital marketing and creative agencies on a consultancy level.What you’ll get from Kirsty is a breadth of knowledge and experience across PR, content marketing and digital techniques delivered with passion and a very hands on approach.

 

Claire Lancaster / Account Director
Claire has chalked up a successful career in marketing and advertising, as the former marketing controller at De Vere Hotels and an Account Director at BJL. She is also a blogger and lives and breathes everything social.

 

Louise Hankin / Account Director

Louise is a senior marketing professional with significant experience gained within FMCG and retail organisations. She was formerly brand manager for Coty Prestige, looking after the Calvin Klein and Vera Wang ranges, and held global brand manager positions at Unilever and The Body Shop. A specialist in brand strategy and communications, Louise adds valuable input across all of the agency’s clients as well as project management.

 

Rachael Ashmore / Senior Account Manager

Prior to joining The PR Boutique, Rachael was communications manager at the Manchester United Foundation, a position she held for six years. She was also web and communications co-ordinator at Vision and Media. With a strong background in PR, Rachael looks after a number of The PR Boutique’s home interest brands generating fantastic coverage in the key homes magazines and national newspapers.

 

Sam Vickers Account Manager

An account manager with more than 10 years’ marketing experience across design, advertising and PR, Sam has worked at TMP Worldwide UK, Touchpoint and Hudson. Sam’s remit at The PR Boutique includes media liaison, content creation, research and executing client PR and social media plans.

 

Cat Wheeler Office Manager

Cat is the agency’s office and evaluation manager. In addition to content distribution and media contact management, she compiles the end of month reports that every client receives. Cat reports detailed activity completed every month as well as a year to date view of activity, media coverage reach and value, growth and engagement in social channels, google analytics, blog posts, blogger outreach, competitions and all coverage.

Clients

We work with great brands. Close partnerships with really cool clients let us do world-class work.

Advertising is you saying you’re good. PR is convincing someone else to say you’re good

- Jean-Louis Gassée -

Portfolio

To give you more of a flavour of what we're brilliant at here's some of our work.

Code Computer Love

Awards / B2B / Marketing Support

The Fine Bedding Company

Content Marketing / Creative Campaigns / Product & Brand PR

Carfinance247

Awards / B2B / B2C PR / Marketing Support

Betta Living

Content Marketing / Creative Campaigns / PR

Apollo Blinds

Content Marketing / Media Coverage / Product PR

Latedeals.co.uk

Creative News Generation / Media Relations

theprboutique@theprboutique.co.uk
90 Water Lane, Wilmslow, Cheshire SK9 5BB

 

 

 

Blog

Collaborating with interior design bloggers yields exciting results for clients

Posted by | March 23

  Thousands of homeowners now look to the many talented and inventive bloggers out there for renovation and interior design ideas, and reaching these audiences through engaging with bloggers is an effective tactic for our home interest brands. Collaborating with two high-profile interior stylists, both with award-winning blogs, The PR Boutique’s outreach on behalf of Apollo Blinds […]

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Code Computerlove’s official office opening

Posted by | February 23

It’s no secret that I love to party! And so when my client of nine years – Code Computerlove – invited me to the agency’s official opening party last week I was in my element; they know how to throw a party. It was also a great chance to catch up with industry peers and socialise with Code’s clients, marketing […]

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Blinds and trends …. we love them! Read on

Posted by | February 23

October to November of every year is an exciting time for The PR Boutique as it’s when we issue our trends reports on behalf of our home interest clients. And in the first few weeks of 2016 we were also lucky enough to work with interiors stylist Natasha Marshall, who has been advising window blinds brand Style Studio […]

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YOU READY FOR NATIONAL TOOTH FAIRY DAY?

Posted by | February 23

Tooth Fairy now shelling out up to £100 per child! She’s almost as famous as Father Christmas and the Easter bunny, but just how old is the tooth fairy ritual and why did pillows become the hiding place of choice? Plus survey reveals that while half of the UK currently leaves a shiny £1 coin […]

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Winning is a way of life for Carfinance247

Posted by | February 23

Just one of the ways we help our clients to build their brands is by entering them into regional and national awards. And for some, the accolades just keep on coming. Carfinance247’s remarkable business achievements have been reflected in its ever growing trophy cabinet this year. Reporting record results and firmly cementing its place as […]

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Check out our MD showing duvet dressing techniques

Posted by | February 7

We’re very proactive here at The PR Boutique – and always find a way to deliver great content even when budgets are tight. For National Make Your Bed Day (yes there really is a day for everything!) Kirsty made a few videos to support a news story talking about how the nation puts its duvet […]

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